During my first trip to Paris, I was finding it hard to imagine anything more enjoyable than strolling down the Champs-Elysées on a warm Parisian afternoon. Then I happened upon Ladurée. As a smartly dressed woman exited the bakery’s mint doors with a tiny pastel box, I was met with a rush of intoxicatingly sweet air. Obviously, there was no other choice than to wander in and ogle over the brightly colored selection of macaroons.
Ladurée Paris
Product Packaging
It was summer 2004 when I fell in love with the deliciously indulgent french treat and I have been yearning for a fix ever since. I am not sure what makes me happier: the unique texture and flavor of the mini meringue cakes or the beautifully feminine packaging and decor. Founded in 1862, the chic patisserie has finally opened its first US store on the Upper East Side in New York.
Ladurée New York Storefront
Ladurée Interior, New York
Though the sweet shop has been open for a few weeks now, you will still find a line of eager well-to-do customers waiting to pick up a few of their favorite flavors. Alongside classic flavors like vanilla, raspberry, and lemon, the patisserie also offers other intriguing options like blackcurrent violet and madagascar chocolate. At $2.70 a piece, trying them all could set you back a pretty penny.
Browsing through all the beautiful images of the brand’s newest shop reminded me of the lavish costumes and set design from Sophia Coppola’s Marie Antoinette. Remember this enchanting scene featuring a selection of Ladurée cakes?
Images via Marcus Design, Refinery 29, Such Pretty Things
Sarah
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